Â鶹APP

YouÂ鶹APP™re reading this Â鶹APP“ so youÂ鶹APP™re not illiterate. But what would life be like if you were among the one in 10 people who cannot read and write?

The answer is as easy as ABC. You would be more likely to be a victim of child marriage, gender inequality, poverty and a whole range of other education, health, social and economic problems.

The video was made by to raise awareness of the 757 million people globally who are illiterate and cannot be educated, read a medication label or have the best chance to fulfil their potential.

The Alphabet of Illiteracy campaign was launched this week at the British Parliament, where the actress, model and activist Lily Cole said: Â鶹APPœWe need to put illiteracy more central to our thinking.Â鶹APP�

She called on people to , which will be presented to the United Nations on International Literacy Day in September.

Project Literacy is a global campaign supported by 40 charities and educational organisations, convened by founding partner Pearson, which is also a member of the

Project LiteracyÂ鶹APP™s target is that by 2030 no newborn child will face a life of poor literacy.

Lili Cole launches the Alphabet of Literacy campaign in London

Kate James, Chief Corporate Affairs Officer for Pearson and spokesperson for Project Literacy, said: Â鶹APPœThe curse of illiteracy is global and devastating and we are determined to put it more firmly on to the agenda of the worldÂ鶹APP™s leaders.Â鶹APP�

Here are just some examples of the issues faced by illiterate people: 

Female genital mutilation

In studies of FGM, more than 80% of the victims and up to 92% of mothers were illiterate and unemployed.

Gender inequality

Women are disproportionately likely to be unable to read or write Â鶹APP“ two thirds of the worldÂ鶹APP™s 520 million illiterate adults re female.

Each additional year of schooling a girl receives increases her earning ability by 10% to 20% and reduces the probability of postnatal child mortality by 10%.

Infant mortality

Four to six years of education for women can lead to a 20% drop in infant deaths.

Radicalisation

Research into Boko HaramÂ鶹APP™s impact in Nigeria ranked illiteracy as the second highest factor influencing youth radicalisation.

Lily added: Â鶹APPœIlliteracy is not a Â鶹APP˜developing worldÂ鶹APP™ problem. ItÂ鶹APP™s affecting our children, right here in the UK. The fact that one in five British children leave primary school unable to read or write is a tragedy.

Â鶹APPœAnd we have to tackle it, now, if we are to build a better future for the world.Â鶹APP�