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Niamh with �鶹APP President Sarah Brown at the Facebook #RewritingTheCode breakfast today

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Niamh Deehan has seen an inspiring idea turn into a reality with the launch of the #RewritingTheCode campaign.

She realised that using the symbol would be a great way of challenging the attitudes that prevent girls from learning about technology.

Niamh submitted the campaign to the D&AD New Blood Awards last year and saw her idea come to fruition with the launch of both the�� and the in Kibera, Kenya. She also witnessed a great response to .

Niamh said: �鶹APP�Waking up to find that people had already got behind the campaign felt amazing.

�鶹APP�Seeing it come to life �鶹APP� and the women and men who are supporting it �鶹APP� has left me feeling incredibly inspired and optimistic that we can challenge attitudes and make things better for girls around the world.�鶹APP�

Niamh was thrilled to see the response to her great idea��

Ben Hewitt, Director of Campaigns for �鶹APP, said: �鶹APP�The inspiring idea put forward by Naimh over a year ago struck a chord with everyone involved.

�鶹APP�It had all the elements we were looking for in a new and innovative campaign to tackle the��discriminatory��embedded values holding girls back around the world every day.

�鶹APP�It was exciting to��see Naimh at the launch of the campaign today as the whole concept came alive.

�鶹APP�We want to thank all the D&AD New Blood panel jury and especially John O�鶹APP�Keeffe, WPP Worldwide��Creative��Director and��Nick Eagleton,��Creative��Director at The��Partners, for their support and the opportunity to be part of such an exciting competition.�鶹APP�

The D&AD New Blood Awards aim to reach young creatives from as far and wide as possible to offer inspiration, learning and genuine breaks on the way into industry.